A name that has evolved as a fashion institution, Anita Dongre’s contribution to the Indian fashion industry is beyond measure. She gravitated towards the world of design soon after finishing school. Anita Dongre (AND) Designs was started with a 300-sq-ft shop in Mumbai’s Crossroads mall. Today AND Designs India Ltd (ADIL) has five premium brands – Anita Dongre Timeless, Anita Dongre Interpret, Anita Dongre Grassroot, AND, Global Desi and Clay Wellness and boasts 400 stores across 40 cities in India. She derives her creative strength from her love for life, nature, wellness, art, movies and people. While the glitz and glamour of her designs have graced many red carpets and the silver screen, it’s her love affair with organic fabrics and traditional craft which has become her trademark.
Chat with Leading Fashion Designer Anita Dongre
April 13, 2012
Seasoned fashion designer Anita Dongre tells Nevanta where she thinks Indian fashion stands today, her favorite designers, pet peeves and the season's fashion forecast.